Designer Jargon Print Speak

“An essential reference book for all marketers”

It’s a marketer’s nightmare when things go wrong (and generally just as much of a nightmare to justify the extra expense and explain why promotions need to be redone or won’t be ready on time)!   This is why Designer Jargon Print Speak – a marketer’s guide to design, production and print – was written.   

Now in its third edition, Designer Jargon Print Speak, covers the skills necessary to take you from the inception of a project to its completion; from choosing, using (and changing) your agency/designer to preparing the perfect brief and implementing it through all aspects of production. It explains the potential typographic pitfalls that trap unwary marketers, how to successfully make corrections, the tricky art of proofreading and all you need to know about paper, paper sizes, finishing and the different production and print processes.   

The book concludes by explaining how not to blow the budget and contains a complete glossary of marketing, design, e-marketing, print and production terminology – breaking down the mystique of this often alien aspect of the marketer’s métier.     

This book is currently being updated with print copies and digital downloads expected to be available September 2024.